Event-management: Review and Systematization of Approaches of the Organization of Events

Authors

  • Sergey Gennadievich Ermakov Северо-Западный институт управления - филиал РАНХиГС , North-West Institute of Management, Branch of RANEPA Автор
  • Julia Alekseevna Makarenko Санкт-Петербургский национальный исследовательский университет информационных технологий, механики и оптики (ИТМО) , Saint-Petersburg National Research University of Information Technologies, Mechanics and Optics Автор
  • Nikolay Evgenievich Sokolov Петербургский государственный университет путей сообщения Императора Александра I , Saint-Petersburg State University of Communications of the Emperor Alexander I Автор

Keywords:

event management, congress and exhibition activities, business process, publicity, innovative business, management consulting, promotion of consulting services, life cycle of the event

Abstract

Event management is one of the most effective method of the promotion for companies de veloping innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for participants and forming their publicity are analyzed in the article. Key features of the event management for innovative types of business and management consulting are considered. The recommendations describing the model and structure of the life cycle of mass events are also developed in the article.

Published

2017-12-15

Issue

No. 9 (2017)

Section

Articles