Loyalty of Consumers as Criterion of an Assessment of Efficiency of Management of the Company (on the example of the telecommunication operator)

Abstract

In the article the problem of influence of subscriber loyalty on activity of the telecommunication operator is considered. The method of calculation of an index of loyalty and its factorial assessment allowing to reveal strong and weaknesses of the relations of the operator with subscribers is presented. Material of the article can be used for justification of administrative decisions at a choice of strategy of development of network infrastructure of the operator.