Features of Formation of Communication Strategies of Manufacturing Companies

Abstract

The article describes the features of strategic planning in communication management production companies. The types of strategies, goals, communication planning, particularly the use analysis SWOT, proposed criteria for evaluating options for the company’s strategy in the field of communications. The expediency of construction and development of communication management in companies on the basis of the full implementation of all management functions, integrating it with the system of strategic management. The article shows that the control system of internal and external communications of the company can contribute to virtually any key business goals and objectives contained in the corporate-wide strategic management plans.