Exhibition and Trade Fair Activity as an Effective Organizational Method to Fulfill State Strategic Interests

Abstract

International exhibitions are not only an important communication tool, but a mechanism for advancing and promoting new technologies and products to national and international markets. Strategic interests of the state, such as technological development in priority areas, protection of its economic interests in the international arena, increasing public trust in domestic manufacturers, shaping a positive image of the country and improving quality of life through the development of the social sphere based on the most effective solutions, can be achieved through exhibitions and fairs as well. Therefore, role of the state is crucially important in supporting the participants of national and foreign exhibitions, as well as in developing of exhibition infrastructure.