Social Design as a Function of Public Administration: Experience of the Project "Saint-Petersburg International Book Fair"

Authors

  • Andrey Grigorievich Shamrai Санкт-Петербургское государственное учреждение «Дом писателя» , Saint-Petersburg Public Institution “House of Writer” Автор
  • Olga Igorevna Trokhinova Санкт-Петербургский государственный университет , Saint-Petersburg State University Автор

DOI:

https://doi.org/10.22394/1726-1139-2017-12-138-146

Keywords:

social design, public administration, decision making, project, Saint-Petersburg International Book Fair, book industry, marketing

Abstract

How can the political decision, as an element of public administration, fully and quickly solve the social problem about the values? The authors of the article suggest to consider similar experience in the field of education and culture on the example of the Saint-Petersburg Inter national Book Fair as the element of the region strategy and as the method of solving social, marketing and image tasks.

Published

2017-12-15

Issue

Section

Articles