Information Support of Process of Advertizing Management

Authors

  • Maksim N. Kim Северо-Западный институт управления РАНХиГС , North-West Institute of Management of RANEPA Автор

DOI:

https://doi.org/10.22394/1726-1139-2018-3-94-102

Keywords:

advertising, advertisers, advertisement producers, planning, intra-corporate information, database, analysis of the environment, analysis of competitors, advertising means

Abstract

In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participants. Information that serves the processes of production distribution, exchange and consumption of advertising is seen in functional aspect. Information support of advertising management assumes complete information about internal and external environment of firm. On this basis, it is possible to pass effective management resolutions.

Published

2018-05-15

Issue

No. 3 (2018)

Section

Articles