Why to open the closed health care?

Authors

  • A.I. Balashov Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (Северо-Западный институт управления РАНХиГС) , Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA) Автор
  • G.A. Zakharenko Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (Северо-Западный институт управления РАНХиГС) , Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA) , Министерство здравоохранения Российской Федерации , Ministry of Health of the Russian Federation Автор

DOI:

https://doi.org/10.22394/1726-1139-2018-6-33-40

Keywords:

public policy in the field of health care, openness, communication in the healthcare sector, media, communication security

Abstract

The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medical and patient communities is the result of a change in the paradigm of behavior caused by economic transformations in the state. To strengthen the regime of citizens’ trust in the national health care system, the necessity of intensifying the communication campaigns of the Ministry of Health of Russia in response to the unfair unilateral information coverage of the media situation in Russian medicine is justified.

Published

2018-11-15

Issue

No. 6 (2018)

Section

Articles