National Peculiarities of Business in the Market of Mobile Commerce of Russia

Authors

  • A.P. Isaev Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (Северо-Западный институт управления РАНХиГС) , Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA) Автор
  • T.V. Vasilyeva Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (Северо-Западный институт управления РАНХиГС) , Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA) Автор

DOI:

https://doi.org/10.22394/1726-1139-2018-11-132-138

Keywords:

предпринимательская деятельность, мобильная коммерция, цифровая экономика, мобильные пользователи, интернет-среда, entrepreneurship, entrepreneurial activity, mobile commerce, NATIONAL characteristics, digital economy, patriotism, mobile users, internet, internet environment

Abstract

Small mobile commerce businesses, due to their flexibility and mobility, are able to adapt to the changing environmental conditions and form new lines of business in accordance with the challenges of the time. Mobile commerce is a continuation of e-commerce, the translation of e-commerce into mobile forms. Forms of realization of the essence of mobile commerce are diverse. Mobile commerce allows people to transfer the entire information flow to users’ mobile phones, giving users complete freedom of movement. The article describes the objects and carried out the classification of the subjects of mobile commerce. National peculiarities of entrepreneurship in the Russian mobile commerce market are revealed.

Published

2018-12-15

Issue

No. 11 (2018)

Section

Articles