National Identity аnd Innovative Symbolical policy оf Sochi-2014

Abstract

The article provides a study of the symbolic policies of the Russian Sochi 2014 Olympic Committee. We explore how do Sochi 2014 visual images and verbal texts represent the symbolic policy of a new Russian political identity and what is this new political identity about? The facts considered during the analysis undertaken in this paper can be interpreted as evidence in favor of the conclusion that Russia is moving towards constructing a less nationalist-based and more flexible and open political identity.