Dialectic of Honor and Reputation. On Limits of Reputation Management Efficiency

Abstract

The article justifies the provision that reputational management passes by problems related to the personal meanings of a subject conducting a specific professional activity. It is shown that the category of honor is of particular importance for the expression of this issue. Professional honor in decision-making involves bringing to the fore not the desire to preserve a reputation, but the attitude to preserve personal dignity, accompanied by the willingness to take responsibility for decisions made in critical situations. This willingness is rooted in the fundamental worldviews of the personality that shape its orientation. It is noted that professional honor is a much stronger motivating factor than the desire to maintain a reputation, it determines the attitude to the profession, the desire and willingness to improve in it.