Marketing in innovative economy

Abstract

In the framework of the article the authors make attempts to consider a number of issues connected with the necessity to increase the role of state in the solution of the problems of intensification of innovative component in Russian economy. Different forms of state influence on innovative processes are considered. In the author's opinion the main thing is to create the system of management of innovative processes, based on usage of marketing methodology in its modern forms. Ignoring this approach it seems to be greatly problematic to solve the problem of creation the innovative economy, where the key role belongs to the permanent search and realization of new solutions in all branches of activity.