Media relations in the context of interactionof public diplomacy, PR and GR: conceptual aspects

Abstract

Issues related to information and communication activities at the international level, today are considered in a broader context. media relations become one of the obvious facets of contact of states, international nongovernmental organizations and transnational corporations. The possibility of both«old» and «new» media, including the Internet and the multimedia are actively used for promotion of those or other interests and the development of a dialogue with the public of different countries and regions of the world.