Key Factors of Success of Publishing in Russia

Abstract

In the article questions of stabilization and development of book publishing in Russia are considered. It is shown the deterioration of the industry in recent years, declining values of critical technical and economic indices. Forming key success factors, which are classified as clear adherence to consumer demands, speed-to-market for new products and integration of industry participants are considered. The sources of competitiveness of publishing companies are identified. The advantages of large integrated structures in the field of publishing activity are considered