Risks of Development of Publishing Activity in Russia

Abstract

In the Russian sphere of book publishing there was a difficul t situation : al l indicator s o f activit y of branch worsen, interest of people to reading books falls, electronic devices win competitive fight for free time of clients. In the article need of application of strategic management, including risk-management, for identification of the directions of development of national book publishing is proved. Are identified critical risks of development of book publishing, such, as social, caused by low level of morals of the society, allowing to use obviously counterfeit production; political, emergence and which force of influence defin e weaknes s o f legislativ e bas e (includin g th e “anti-piracy” law Federal Law No. 187); administrative, formed by lack of a consensus of owners of the publishing organizations concerning consolidation of branch and alternative ways of its development. The card of risks is developed; methods of reduction of their influence are defined.