Организационно-управленческие аспекты деятельности конвергентной редакции

Authors

  • Maksim Nikolaevich Kim Северо-Западный институт управления - филиал РАНХиГС , North-West Institute of Management - branch of the Russian Presidential Academy of National Economy and Public Administration Автор

Keywords:

convergence, content, multimedia, media structure

Abstract

The author examines different organizational and administrative activities of a convergent editorial offic e a t producin g a medi a product. Toda y no t onl y th e feature s o f organizatio n and management of editorial staff radically changed, but also complex of professional standards for journalists and creating media product in line production. Convergent editorial activity takes place in two directions: on the one hand - finding the most optimal models of media content production, on the other hand - introduction of new methods of organizing journalists working process.

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References

Интернет-СМИ: теория и практика / Под ред. М. М. Лукиной. М.: Аспект Пресс, 2011.

Мнацаканян А. Н. Взаимодействие традиционных медиа и Интернета на примере развития конвергентных СМИ в России с начала 2000-х: [Электронный ресурс]. URL: mfgs-sng. org/ local/images/mfgs/ashot_mnatsakanjan.

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Published

2014-03-15

Issue

Section

Articles

How to Cite

Kim M.N. Организационно-управленческие аспекты деятельности конвергентной редакции // Administrative Consulting. 2014. no. 2. P. 108–115.