Institutional Adaptation of Trade

Abstract

The article considers the modern approaches to the definition of a pithy institutional adaptation tools of trade organizations. The content of institutional adaptation, its forms, types and classification with the influence of internal and external institutional environment is considered in details. The relation of institutional adaptation to the financial and economic indicators of business is defined, as well as the position of the organization in the market, its image, the development objectives, including institutional policies and institutional strategies of the organization. The indicators for analysis of the process of institutional adaptation of trade organizations have been formulated.