Social Entrepreneurship as the "Relevant" Business for Women

Abstract

The article is devoted to opportunities for women to make a successful career and overcome gender inequality in the economic field by dint of social entrepreneurship. The gender segregation in labor market is generated, including the cultural restrictions forming idea of work “relevant” for men and women. Business and entrepreneurship around the world are “man’s” spheres. At the same time in modern Russia demographic and social problems aggravate the necessity of getting women of an individual, independent source of income. It’s women with their emotional orientation to the client, care and the responsible relation get advantage before men in realization of the main objectives of social business. For men social business more often is a hobby in which they are engaged in an after-life, having made successful career in the first half. For women it is the way of finding the independence, including in governance of own life and career. The main difference of this type of business consists in commitment to the solution of significant social problems, maximizing public usefulness using the techniques of the traditional commercial organizations. At the same time existence in social business highlighting social component gives the opportunity to combine a gender stereotype about the most social orientation of women (the woman as the keeper of a fireside caring of «nearest and dearest») and demand of modern women for self-ful-fillment in the extrafamilial sphere and finding thereby of an independent and remarkable source of the income.