Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

Authors

  • Larisa Nshanovna Ashalyan Sochi Institute of RUDN University Автор
  • Karine Valerievna Kuznecova Lomonosov Moscow State University Автор
  • Alexander Timofeevich Petenko Sochi Institute of RUDN University Автор

Keywords:

consumer behavior, consumer demand, conspicuous consumption, Veblen effect, snob effect, a luxury product value, the current state of the Russian luxury market, the effect bandwagon

Abstract

In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting features; current model of luxury perception. We consider social groups according the income structure classification, the specific characteristics of the Russian luxury market, Russian market development stages in terms of consumer behavior, the state of the luxury goods market.

Published

2016-11-15

Issue

No. 6 (2016)

Section

Articles