Persuasive Communication as an Instrument of Controlling Modern Socio-Economic Processes

Authors

  • Azhar Zhalelevna Kuszhanova Северо-Западный институт управления - филиал РАНХиГС , North-West Institute of Management - branch of the Russian Presidential Academy of National Economy and Public Administration Автор
  • Tamara Vasilyevna Naumenko МГУ им. М. В. Ломоносова , Lomonosov Moscow State University Автор

Keywords:

persuasive communication, attitudes, advertising, performance, flash mob, economic consciousness, consumerism

Abstract

In the post we will analyses different types and form of persuasive communication, which affects the control of the socio-economic space of modern society by using consumer behavior of subjects and objects of socio-economic processes, forming certain behavioral installments in the economic consciousness of people.

Published

2016-12-15

Issue

No. 7 (2016)

Section

Articles