Assessment of Competitiveness of the Russian Cosmetic Means in Order to Import Substitution

Abstract

During the period of “trade wars” relevant import substitution of different consumer goods. In this aspect, as well as to improve the competitiveness of the goods of Russian origin in the article the question of assessing the quality of hair care products (shampoo). Turnover are analyzed, the category of shampoo and the geography of deliveries, commodity expert examination results. To the challenges of commodity expert examination for customs purposes include not only establishment of fingerprinting research objects, but also an assessment of the goods from the point of view of safety for man and the environment Wednesday. The work shows the systematization of data on the quality of domestic and imported shampoos. The result of the work is for the possibility of generalized conclusions of import substitution of shampoos in the Russian market.