Blogs in Journalist Creative Work

Abstract

In the article the author summarizes main stage of the blogosphere developing and its transformation from ordinary “network diaries” into brand-new social media. In pre-institutional period it was ordinary users, who mainly utilize. For them, blogs became convenient channel for establishing and maintaining interpersonal communication. In institutional period, journalists are beginning to exploited blogs as an efficient platform to spread relevant socially significant information for wider audience. The author identifies the main ways and methods of utilize blogs in journalists’ professional activities.