Application of the Program-Targets Method in the Formation of the Advanced Development Strategy of the Modern Library

Abstract

The coming era of digital transformation, from the point of view of the consumer of information services, has a dual character. On the one hand, there is an excess of information, and on the other hand, its absence in the form ready for adequate perception by the vast majority of citizens. The ongoing «information overload» causes the effect of reducing the motivation to use information, which entails the closure of libraries and the reduction of the library stock. Integrating modern technologies into library activities, providing the relationship between the physical and virtual worlds, will bring the library to a completely new level of relationships with readers and significantly increase the efficiency of information use. The article deals with the issues of innovative activities of the library, aimed at developing and implementing the provisions of the digital development strategy, which provides for digital transformation, which implies a significant increase in efficiency through the introduction of new user service technologies. It is substantiated that the methodology of Academician V. L.Kvint, according to which strategy is defined as a system of search, formulation and development of doctrine, which ensures long-term success with its consistent and complete implementation; in accordance with the stated principles of strategizing, the scheme for developing a strategy for the advanced development of a modern library is formalized and described. It is shown that the methodology of program-target management makes it possible to synchronize the process of strategizing with the processes of «substantiating goals in terms of their achievability in time and consistency with resource capabilities», such synchronization is provided by the logical scheme of the method: «goals - ways to achieve - means», in accordance with which the goals set for the digital development of the object of strategizing are implemented by a set of organizational and technical measures provided with the resources required for this.