"Russia - the Country of Opportunities" As an Ecosystem for Creating Equal Starting Opportunities for Citizens

Abstract

In the modern socio-political process, there is a tendency to introduce digital ecosystems into various spheres of life. The article analyzes approaches to the definition of digital ecosystems and concludes that most often this phenomenon is understood as a set of interacting digital platforms, technologies, applications and users that establish relationships based on the exchange of data and information at various levels, and also include various technologies and services. In the paper, using a set of desk research methods, including the case-study method, the ecosystem of creating equal starting opportunities for citizens “Russia is a country of opportunities” is considered. «Russia is a country of opportunities» is a system of social elevators, where professional competitions act as channels of mobility. Their system provides citizens with mechanisms for comprehensive development, personal and career growth. The platform is aimed at supporting, accompanying and promoting participants of different ages and status - from schoolchildren to managers and managers of senior government positions. The platform unites projects («Leaders of Russia», Recruitment Agency, Senezh Management Workshop, TOPblog, Project «My Country - my Russia», the All-Russian competition for schoolchildren «Big Change», the Program of student expeditions «Rediscovering Russia», the Project «Russian Student Spring», the International Engineering Championship «CASE-IN», Competence Centers, «Another Thing», the Program «More than a journey», the competition «Your move») able to reveal the personal and professional potential of the participant, to form competencies and knowledge, to give the opportunity to express themselves within the chosen specialization to the employer, to change their social status. The paper examines in detail and details the key characteristics of the digital ecosystem “Russia is a land of opportunities”: access to a wide range of services based on a single platform; interaction with project organizers and partners; brand and infrastructure elements; multi-channel representation and interaction; deliberative discussion and participation; openness and modularity. As part of the study, it was concluded that the Russia - the Land of Opportunities platform could transform into a full-fledged digital ecosystem in the future.