Bayer J.P., Romanov V. Actual Research on the Values of the Youth of Europe and Russia in the Context of the Socio-Cultural Mentality’s Theory of Pitirim Sorokin The Popularity of K-Pop Culture in Russia: Good or Evil? The Case of BTS // Administrative Consulting. 2023. no. 8. P. 105–115. https://doi.org/10.22394/1726-1139-2023-8-105-115